MAKING THE NEWS

Having worked in newspapers and BBC radio we know exactly what interests the media and how to make your business, organization, product or service newsworthy.

Once we have identified an interesting story or campaign it is critical to issue the news release to the right media. We can help you target all newspapers, websites, radio stations and tv stations – be they local, national, international, or specialist - which may carry your news. Targeting your campaigns and news releases prevents wasting your time and the media’s time and ensures you generate the best and widest coverage possible.

Furthermore if you are required to undertake an interview with a broadcaster or newspaper we will be available to advise you before the interview. We will ensure that you are thoroughly prepared and confident in promoting your message.

And remember a news story costs nothing – but it is worth thousands of pounds in advertising space or time.

Finally we will ensure that all your communication materials have the professional touch. We have considerable experience in writing all forms of company literature in a clear, concise and effective style.

 

REACTIVE CRISIS MANAGEMENT

Our experience of working at the sharp end of media relations for large organisations means we know how to handle bad news stories. This knowledge enables us to be of maximum help when a negative news story breaks. In this pressured situation it is essential to be professional from the outset. We can help you draw up a strategy and then be on hand to implement it.

If necessary we can act as the point of contact for all media until the story has died down. Alternatively we can offer professional advice to senior management throughout the crisis.


HAVING A COMMUNICATIONS STRATEGY

In the world of inexorable 24 hour news, more and more organisations are implementing an effective strategy for dealing with the media.
This means having a professional approach to:

  • Promoting the business/organisation within the media.

  • Deal with media inquiries.

  • Handling a crisis or bad news story.

We have worked with a range of large organizations and companies which deal with the media on a regular basis. We know how to help you put in place a comprehensive communications strategy.